Users will soon have a updated setting that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform disclosed that it now features more than 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread release. This advancement coincides with a rise in AI content, fueled by emerging AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the most rapidly expanding channels on another major platform primarily display content made by AI. A significant portion of this material is considered “AI slop”, a term for substandard, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including digital art to educational videos, and we intend to give people the power to see more or less of that, based on their own likes,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are now over a billion videos on its app labeled as artificially created. In total, over 100 mn media items are submitted to the platform each day, making AI content a minor percentage of its complete catalog.
User Control Features
Members will be in a position to limit or boost the amount of AI content they watch by accessing the content preference option in the application and picking AI-made media. Additional categories that can already be modified under the filter encompass news, style, beauty, and movement.
AI Disclosure Rules
Its policies oblige creators to identify “realistic” AI-made content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the platform will now apply an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2 million educational fund for experts and organizations to develop educational content about responsible artificial intelligence. This initiative will assist educational bodies specializing in teaching computer science.
Content Safety Approach
The platform has defended its safety measures, following controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is planning to reduce hundreds of positions in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but AI can safeguard staff by removing the most harmful content ahead of it is viewed by staff. The platform reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
